This project was done in collaboration with non-profit organization, Carson's Village. The goal was to create a video that could be used by Carson's Village to show to potential partners such as schools and hospitals.
My duties included storyboarding, style frames, assets, animation
The animation I did throughout the video include :
-the trail behind the ball through the entirety of the video
- all secondary animation such as fall lines and impact lines
0:25 - 0:42 - the icons popping in to the ball leaving the net
0:55 - 1:00 - phone popping in and dialing
Branding
An important part of the process was ensuring that both the message and branding were present throughout the full video. the client explained this video would be going on their Bereavement village website.
I paid careful attention to the stylistic choices in their website such as palette colors and the existing imagery to best connect it all in the video.
Storyboard
We decided to go with an easy-to-follow approach of a ball guiding the eye to each element presented in the video. The idea was to have it navigate around the website in order to best feel attached to the existing brand of Carson's Village.
Style frames
I incorporated their palette colors into images I drew to best give the client an idea as to what the final product would look like. Though colors were changed as per the client's wishes.
Assets
I was in charge of making multiple assets to be used throughout the video such as icons and a mockup of their current website. The client asked for vector style images so I made these with the palette of their website in mind so they would not clash with the backgrounds.
